Job Description
About Us
As a family-owned company, it's the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovation, high-quality products, and comprehensive service.
We are seeking a Performance Marketing & SEO Specialist to join our growing team. This role is responsible for developing and executing integrated SEO and SEM strategies that drive traffic, increase brand visibility, and generate high-quality leads across digital platforms. The ideal candidate will bring a data-driven mindset, strong analytical skills, and deep expertise in both organic search optimization and paid media performance marketing.
With competitive compensation, excellent benefits, and exciting growth potential, it's a great time to join the STIHL team!
Why You'll Love Working at STIHL
- Competitive pay with multiple bonus opportunities and potential for annual merit increases
- Excellent health benefits including Medical, Dental & Vision Insurance
- Onsite Health & Wellness Center for employees and eligible family members
- Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
- A fully vested Pension Plan after 5 years
- A 401(k) with generous employer match
- Paid time off including 11 Paid Holidays
- A strong culture of stability, community, and innovation
Job Duties & Responsibilities
- Plan, execute, and optimize Google Ads and other SEM campaigns across Search, Display, Shopping, and Video networks.
- Conduct keyword research, competitive analysis, and audience targeting to uncover new growth opportunities.
- Write and test high-performing ad copy and creative assets aligned with search intent and brand goals.
- Manage budgets, bids, and targeting parameters to achieve strong ROI and conversion performance.
- Perform ongoing A/B testing of ads, bidding strategies, and landing pages to enhance CTR and conversion rates.
- Partner with content, design, and analytics teams to ensure paid search and organic strategies are aligned.
- Analyze and report on key metrics such as CTR, CPC, CPA, and ROAS to guide data-driven optimization decisions.
- Develop and implement SEO strategies that increase organic visibility, search rankings, and qualified traffic.
- Conduct keyword research and on-page optimization for landing pages, product content, and blogs
- Collaborate with content and web teams to integrate SEO best practices into site architecture, metadata, and internal linking.
- Manage technical SEO initiatives, including site speed, crawlability, mobile usability, and schema markup.
- Use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to track and analyze performance.
- Stay current on search engine algorithm updates and emerging SEO trends to maintain strong rankings.
- Prepare and present regular SEO reports highlighting traffic growth, keyword movement, and conversion impact.
- Build, manage, and optimize paid social media campaigns (Meta, LinkedIn, YouTube, etc.) that support brand awareness and lead generation.
- Test and refine creative, audience targeting, and messaging to drive engagement and conversions.
- Identify and execute cross-channel opportunities to align SEM, SEO, and social strategies into a unified marketing approach.
- Collaborate with analytics teams to measure attribution, customer journey performance, and campaign ROI.
- Explore emerging performance media channels such as programmatic, native, and video advertising.
- Develop and present comprehensive performance reports summarizing insights, results, and recommendations.
- Leverage campaign data to refine strategies and continuously improve visibility, efficiency, and conversion outcomes
Specifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience managing SEO and SEM campaigns, preferably in an e-commerce or performance marketing environment.
- Strong understanding of search engine algorithms, PPC bidding strategies, and keyword optimization.
- Experience with Google Ads, Google Analytics 4, Search Console, Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Moz.
- Proven ability to analyze performance data, identify trends, and translate insights into actionable strategies.
- Experience managing paid social media advertising campaigns (Meta, LinkedIn, etc.).
- Proficiency in A/B testing, conversion rate optimization (CRO), and reporting dashboards.
- Excellent communication, project management, and organizational skills.
- Strong attention to detail and a proactive, analytical mindset.
Job Tags
Temporary work,